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Mintel Mining: Digging for Market Trends Online

Want to get the inside scoop on the forces shaping today's consumer markets? Join our fast-paced 30-minute workshop introducing Mintel, an essential tool for market research and trend insights.  

In this session, we'll show you the basics of using Mintel to access vital intelligence on UK consumer markets and trends. Learn how to find annual reports on market size, segmentation, leading brands, and growth forecasts for sectors like food and drink, retail, financial services, and more.

We'll demonstrate how to:
- Search for market research reports by industry or product
- Analyze market share between major brands
- Identify emerging consumer trends and innovations
- Assess opportunities and threats facing key markets
- Uncover drivers and challenges, from sustainability to the pandemic

Whether you're tracking markets for a business plan, researching investment opportunities, or just want to know which salsa is poised to be the next sriracha, Mintel holds the key trends and data.

Join us to unlock this goldmine of consumer and market intelligence and supercharge your research. You'll leave with the skills to incorporate Mintel into your workflow for insightful market analysis.

Related LibGuide: Doing business research by Caroline Ball (Business, Law & Social Sciences)

Date:
Monday, March 25, 2024 Show more dates
Time:
3:00pm - 3:30pm
Time Zone:
UK, Ireland, Lisbon Time (change)
Campus:
Online
Online:
This is an online event. Event URL will be sent via registration email.
Audience:
  Level: Access to HE     Level: FE (all subjects)     Level: PhD     Level: Postgraduate     Level: Staff     Level: Undergraduate     Subject: Business, Law and Social Sciences  
Categories:
  Business research     Database Focus  

Registration is required. There are 150 seats available.

Event Organizer

Profile photo of Caroline Ball (Business, Law & Social Sciences)
Caroline Ball (Business, Law & Social Sciences)

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